News #11

How Anyone Can Improve Their Search Engine Rankings

The goal of the search engines is to provide the most relevant information to its users. It's in the best interests of the search engines to be relevant because if the information returned is not relevant, the web user will use a different search engine and this will take money out of their (massive) pockets.

The majority of searches worldwide are conducted on 3 major search engines (Google, Yahoo! and MSN).

Are you familiar with algebra? The search engines use mathematical formulas called 'algorithms' to evaluate your website's relevance in relation to 'search terms' or 'keywords'. Each search engine uses different algorithms (which are not disclosed to the public), which focus on 2 main areas which I call: Content and Link Popularity.

The term 'link popularity' as I refer to it, means: "How authoritative your website is in the eyes of the search engines according to the amount of links you have and the quality and relevance of those links." (When compared to the content on your website and your competitors' websites).

This means any content in your website including: all text, images, audio and videos.

PageRank™ is a series of algorithms that was invented by Serge Brin and Larry Page, (the billionaire founders of Google) in 1998 and is constantly evolving.